The platform is rolling out a new feature that allows them to lessen the quantity of AI-made videos appearing in their streams. This step comes as the service disclosed that it currently hosts in excess of 1 thousand million AI videos.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a global rollout. This development aligns with a rise in AI content, driven by new video-generation tools.
AI Proliferation Online
It has been noted that approximately 10% of the fastest-growing channels on a competing service exclusively feature clips produced artificially. A considerable share of this output is classified as mass-produced AI material, a term for poor-quality, bulk-generated content that is typically absurd or dreamlike.
Our research shows that a lot of users like content made with AI tools, ranging from AI artwork to educational videos, and we aim to give people the option to adjust the amount of that, according to their own preferences,” stated a platform representative.
Scale of AI Content
The service disclosed that there are currently 1.3 billion videos on its network labeled as made with AI. Collectively, more than 100 million media items are uploaded to the service every day, making AI content a limited percentage of its complete catalog.
How to Adjust Settings
Members will be capable of decrease or raise the amount of AI-generated videos they view by using the content preference feature in the platform and selecting “AI-generated content”. Additional categories that can already be adjusted under the setting include current affairs, fashion, aesthetics, and choreography.
Platform Guidelines
TikTok’s guidelines mandate content makers to label lifelike AI-generated content, and it forbids dangerous deepfakes of public figures or crisis events. Any realistic AI-generated clip that is without a tag can be taken down under its user guidelines.
Additionally, the app will from now on attach an AI-generated watermark to content made using its own AI tools, or detected by an cross-platform project for identifying artificial media. This measure is designed to stop users from attempting to evade the labeling process.
AI Literacy Programs
The company is also establishing a $2m educational fund for specialists and institutions to develop learning resources about ethical AI use. This project will support charitable organizations specializing in teaching computer science.
Content Safety Approach
The video-sharing app has justified its content review process, during debate over plans to make redundant a large number of review team members in the United Kingdom. The company is set to reduce hundreds of positions in its trust and safety division in its British office, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.
A senior executive clarified that human moderation would remain essential, but AI can safeguard staff by removing the most graphic content before it is viewed by humans. TikTok reported a notable drop in explicit and harmful content reviewed by human moderators over the previous year due to reliance on its automated systems.
It is vital to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s highly necessary to limit contact with harmful content as quickly as possible, which is why a significant AI assistance is really helping us operate efficiently.”
